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Blended Travel Comes of Age

Skift Take The travel industry has acknowledged the pandemic led to a surge in people blending leisure with work. Now it’s got to figure out how to unravel the Great Merging to better serve this new and dynamic customer persona. Matthew Parsons The pandemic has led to a permanent change in how we live our lives between work and the personal. No longer just a trite category called “bleisure,” the idea of blended traveling is front and center for every major travel company now. How new strategies focused on the blended traveler will emerge more clearly in 2023, as the…

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What You’ll Learn About Travel’s Future at Skift Global Forum This Month

Skift Take As we say at Skift, "follow the trendlines, not the headlines." This year's Skift Global Forum will be full of valuable insights that look at the broader trends and info that travel leaders need to stay ahead in this vital and also volatile time for the industry. You don't want to miss it. Brian Quinn Without a doubt, this is a pivotal moment for travel. The entire industry is experiencing a period of intense growth and change, as it works to stay ahead of a wide range of headwinds across the globe. These times require strong leadership and…

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