HOLIDAYMAKERS have been warned about relying on online reviews when booking their next trip, with some hotels accused of faking public feedback. Companies have been flooding review forums with positive comments in an effort to up their ratings. 2Hotels are posting fake positive feedback according to a new studyCredit: Alamy Research from Iowa State University shows an increase in fake hotel reviews in recent years, particularly at higher-end establishments. Previously, multiple studies suggested that as much as 30 per cent of feedback on sites like TripAdvisor were fake, be it positive or negative. However, that number is reportedly on the…
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